Download JNTU-Hyderabad MBA 3rd Sem R15 2018 Dec 723AP Business Intelligence Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R15 2018 Dec 723AP Business Intelligence Previous Question Paper

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Code No: 723AP
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2018
BUSINESS INTELLIGENCE
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 marks = 25

1.a) What is business pressure? Explain. [5]
b) Explain Data warehousing administration. [5]
c) Explain the concepts of Data mining. [5]
d) What is the value proposition for business rules? [5]
e) Discuss about social networking. [5]

PART - B 5 ? 10 marks = 50

2. Explain the styles of Business Intelligence. [10]
OR
3. Discuss the performance metrics and key performance indicators. [10]

4. Explain about performance dashboard and scorecards. [10]
OR
5. How to implement Data warehousing? Explain. [10]

6. Discuss briefly Data mining applications. [10]
OR
7. Explain about Text mining process and tools. [10]

8. Explain management approach for business rules system sources. [10]
OR
9. Discuss the importance of business rules framework in Business Intelligence. [10]

10. Discus Business Intelligence and integration implementation. [10]
OR
11. Explain the significance of privacy and ethics in Business Intelligence. [10]

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R15
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