Download JNTU-Hyderabad MBA 3rd Sem R15 2018 July 723AP Business Intelligence Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R15 2018 July 723AP Business Intelligence Previous Question Paper

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Code No: 723AP
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, June/July-2018
BUSINESS INTELLIGENCE
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each
question carries 10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 marks = 25

1.a) What are the organizational responses to the business environment pressures? [5]
b) What is Business Performance Management? [5]
c) Discuss the concept of text mining. [5]
d) Present the sources of business rules. [5]
e) Discuss the legal issues in implementation of business intelligence. [5]

PART - B 5 ? 10 marks = 50

2.a) How is intelligence created and in BI?
b) What are the styles of business intelligence? [5+5]
OR
3.a) Present the horizontal use of business intelligence.
b) How does business intelligence create value? [5+5]

4. What are the techniques of Business Performance Management? How do you see the
future of data warehousing? [10]
OR
5. Is data warehousing always safe? Discuss the security issues associated with data
warehousing. [10]

6. Compare and contrast web structure mining and web usage mining. What are the
applications? Give examples. [10]
OR
7.a) Define data mining. Discuss the associated concepts and characteristics.
b) What is natural language processing? [5+5]

8.a) Provide an overview of value proposition of business rules.
b) Elucidate the actions and triggers in business rules. [5+5]
OR
9. What is the business rule system? Explain in detail the business rule systems. [10]

10. Discuss the means of connecting the business intelligence systems with the
databases and enterprise systems. What are the challenges? [10]
OR
11.a) How is business intelligence integration done? What are the levels?
b) What are the types of integrating business intelligence systems? [5+5]

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R15
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