Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R15 2019 Dec E743AD Digital Marketing Previous Question Paper
Code No: E743AD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
DIGITAL MARKETING
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) Explain with examples evolution of digital marketing from traditional marketing. [5]
b) Explain the scope, importance and advantages of digital marketing. [5]
c) What are some common social media marketing mistakes business make? [5]
d) What do you understand by On-Page and Off-Page Optimization? [5]
e) How do you track digital marketing? [5]
PART - B 5 ? 10 Marks = 50
2. What are the advantages and disadvantages of e-mail marketing, content marketing,
blog marketing and campaign marketing? [10]
OR
3.a) Explain Digital Marketing strategies.
b) Explain how to integrate offline and online marketing. [5+5]
4.a) ?E-mail marketing strategies are not effectively used by firms? - Discuss.
b) What is web analytics and how it contributes to digital marketing? Explain. [5+5]
OR
5.a) Explain search advertising and how it is different from display advertising.
b) Mr. Anil wants to make a display advertisement of his HR consultancy service
business. Suggest types of display advertisement that he can use. [5+5]
6. Many experts agree that mobile marketing will become the dominant type of internet
marketing. Briefly explain five strategic drivers of mobile marketing. [10]
OR
7.a) Describe a social media advertising plan for an e-commerce portal.
b) If your brand has a Facebook page would you prefer more likes and follows or
engagement? State the reasons for your answer. [5+5]
R15
S
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
FirstRanker.com - FirstRanker's Choice
www.FirstRanker.com
Code No: E743AD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
DIGITAL MARKETING
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) Explain with examples evolution of digital marketing from traditional marketing. [5]
b) Explain the scope, importance and advantages of digital marketing. [5]
c) What are some common social media marketing mistakes business make? [5]
d) What do you understand by On-Page and Off-Page Optimization? [5]
e) How do you track digital marketing? [5]
PART - B 5 ? 10 Marks = 50
2. What are the advantages and disadvantages of e-mail marketing, content marketing,
blog marketing and campaign marketing? [10]
OR
3.a) Explain Digital Marketing strategies.
b) Explain how to integrate offline and online marketing. [5+5]
4.a) ?E-mail marketing strategies are not effectively used by firms? - Discuss.
b) What is web analytics and how it contributes to digital marketing? Explain. [5+5]
OR
5.a) Explain search advertising and how it is different from display advertising.
b) Mr. Anil wants to make a display advertisement of his HR consultancy service
business. Suggest types of display advertisement that he can use. [5+5]
6. Many experts agree that mobile marketing will become the dominant type of internet
marketing. Briefly explain five strategic drivers of mobile marketing. [10]
OR
7.a) Describe a social media advertising plan for an e-commerce portal.
b) If your brand has a Facebook page would you prefer more likes and follows or
engagement? State the reasons for your answer. [5+5]
R15
S
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
www.FirstRanker.com
8.a) Distinguish between SEO and SEM.
b) Explain the following terms:-
i) CPM: Cost per Mille (Thousand)
ii) CTR: Click-Through Rate
iii) CPA: Cost per Acquisition
iv) CPC: Cost per Click [2+8]
OR
9. Anisha has a blog of recipe where she writes, share and puts video of world-wide
cuisines. Suggest her method of offpage optimization of SEO with reasoning. [10]
10.a) Explain some of the ways to generate traffic on a website
b) Explain ways to attract and retain customers by using social media. [5+5]
OR
11.a) What is digital media analytics and why it is important?
b) How do you analyze a digital marketing strategy? [5+5]
--ooOoo--
S
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
FirstRanker.com - FirstRanker's Choice
This post was last modified on 23 October 2020