Download JNTU-Hyderabad MBA 4th Sem R15 2019 Dec 724AN E Business Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2019 Dec 724AN E Business Previous Question Paper

Code No: 724AN
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, December - 2019
E-BUSINESS
Time: 3 Hours Max. Marks: 75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1. Write a short note on the following:
a) E-Commerce [5]
b) Government to Business model (G2B) [5]
c) E-Marketing [5]
d) Application Integration [5]
e) Security Audit [5]

PART - B 5 ? 10 Marks = 50

2.a) Distinguish between e-business and e-commerce.
b) Explain the various pros and cons of e-business. [5+5]
OR
3.a) Enumerate the importance of e-commerce.
b) Describe the advances in technology which has facilitated e-commerce. [5+5]

4.a) Explain the Business to Government model (B2G).
b) Elucidate the infrastructure requirement of e-business models. [5+5]
OR
5.a) Narrate the Business to Business model (B2B).
b) Describe the pros and cons of e-business models. [5+5]

6.a) Explain the phases/aspects of e-business.
b) Describe the sales strategies in e-business. [5+5]
OR
7.a) Enumerate the importance of portal management.
b) Outline the objectives of e-marketing. [5+5]

8.a) Explain the characteristics of e-business applications.
b) Elucidate the benefits of e-business portals. [5+5]
OR
9.a) What is domain? Explain the e-commerce platforms.
b) Describe the nature and scope of e-business application. [5+5]

10.a) What are the uses of a proxy server?
b) Enumerate the network and website security risks. [5+5]
OR
11.a) What are the necessary components for an organization?s security policy.
b) Define Penetration testing. Explain the features of penetration testing. [5+5]

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