Download PTU B.Sc FD 2020 March 72545 Marketing And Business Strategy 5th Sem Question Paper

Download PTU (I. K. Gujral Punjab Technical University) B.Sc FD (Bachelor of Fashion Design) 2020 March 72545 Marketing And Business Strategy 5th Sem Previous Question Paper

1 | M - 7 2 5 4 5 ( S 2 2 ) - 3 5 5
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?5)
MARKETING & BUSINESS STRATEGY
Subject Code : BScFD-504
M.Code : 72545
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II, III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt ONE question from each Unit.

SECTION-A
1. Explain briefly :
a) Current trends in Apparel Industry.
b) Small scale sector- structure.
c) Meaning of Advertising.
d) Meaning of Brand.
e) Top retailing trends.
f) One case study of a major brand entity in apparel sector.
g) Human Resource Organisation.
h) ?One example of successful innovation?. Explain.
i) Significance of distribution channels.
j) Meaning of Promotion.
k) Apparel Industry
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1 | M - 7 2 5 4 5 ( S 2 2 ) - 3 5 5
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?5)
MARKETING & BUSINESS STRATEGY
Subject Code : BScFD-504
M.Code : 72545
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II, III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt ONE question from each Unit.

SECTION-A
1. Explain briefly :
a) Current trends in Apparel Industry.
b) Small scale sector- structure.
c) Meaning of Advertising.
d) Meaning of Brand.
e) Top retailing trends.
f) One case study of a major brand entity in apparel sector.
g) Human Resource Organisation.
h) ?One example of successful innovation?. Explain.
i) Significance of distribution channels.
j) Meaning of Promotion.
k) Apparel Industry
2 | M - 7 2 5 4 5 ( S 2 2 ) - 3 5 5
l) SWOT
m) Brand Expansion
n) Categories of stores
o) Bran Building

SECTION-B
UNIT-I
2. Explain the structure of an organisation.
3. Discuss market research in detail.
UNIT-II
4. Explain the nuances of building a brand.
5. Discuss the process of selection of right distribution channel and management of channel.
UNIT-III
6. Discuss the organisational structure of an export house.
7. Discuss the major manufacturing issues and issues in mass scale.



NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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