Download BU (Bangalore University) MBA (Master of Business Administration) 2nd Semester 2016 July Managerial Research Methods Question Paper
II Semester M.B.A. Degree Examination, July 2016
(CBCS)
MANAGEMENT
2.2 : Management Research Methods
Time :3 Hours Max. Marks : 70
SECTION ?A
Answerany five questions. Each question carries five marks. (5x5=25)
1 .
939:5?!?
How would you distinguish between a management decision problem and
management research problem ? Illustrate with examples.
What is Cronbach alpha ? Briefly explain its significance.
What is univariate and bivariate analysis of data ? Give example.
Distinguish between exploratory and descriptive research design.
What is sampling frame ? Briefly explain probability sampling techniques.
What is APA format of writing Bibliography ? Give suitable example for the
same.
Indicate the type of measurement scale you would use for each of the following
characteristics. Why did you choose the scale you did ?
a) Brandloyalty.
b) Colour of a dishwasher.
c) Age.
d) Age group.
e) Intention to purchase a TV.
SECTION ?B
Answerany three questions. Each question carries ten marks. (3x10=30)
8.
Describe in detail the format of Research report. Explain the significance of a
research report.
Develop a questionnaire to know the customer perception of an airline. Make
use of Likert scale, SD scale and staple scale for the same.
P.T.O.
PG ? 919
.2.
10. What is Scientific Research ? What are the major components of a good
scientific research ? Illustrate with an example.
11. The Malhotra Spice company was in the business of manufacturing and selling
spices suitable for the indian kitchen. The packaging of spices was in tetrapacks
and the Chairman, Mr.Mthotra, wanted to know whether it could be changed to
plastic or glass bottle packaging. Mr.Ma|hotra wanted to study the impact of
different type of packaging (plastic, glass and tetrapack) on the sales of spices.
The results of ANOVA table is given
Sales (in Rs. Lakhs)
Descriptives
95% Confidence interval for
Mean
N Mean Std.Deviation Std.Error Lower Bound Upper Bound Minimum Maximum
Plastic 10 132.00 12.728 4.025 122.89 141.11 110 150
Glass 10 104.40 9.755 3.085 97.42 111.38 90 125
Tetra 10 118.30 9.581 3.030 111.45 125.15 105 130
packs
Total 30 118.23 15.480 2.826 112.45 124.01 90 150
ANOVA
Sales (in Rs. Lakhs)
Sum of df Mean F Sig
Squares Square
Between Groups 3808.867 2 1904.433 16.373 .000
Within Goups 3140.500 27 116.315
Total 6949.367 29
You are required to
1) Identify dependent and independent variable.
2) Which type of measurement scale is used for Dependent and Independent
variable ?
3) Give hypothesis which is tested for the given table.
4) Draw inference from the table given.
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SECTION ?C
(Compulsory) (1 x15=15)
12. Case study:
The day is not very far when the Indian travellers can criss-cross the globe
with just a few clicks. Taking e?commerce and information technology services
a step further, the Indian travel industry is composing itself to usher in the era
of e-ticketing.
On-line booking involves pursuing of available information on travel websites
and then making a reservation. However, if you are not the kind who prefers a
particular airline, then you can check out travel sites, which collate flights
details of all airlines, and are the apt place to book or bid for air tickets. Travel
portals, such as, travelguru.com, arzoo.com, yatra.com, indiatimes.com,
rediff.com, makemytripcom, and cleartripcom, would provide you all details
of flights along with their fares in an ascending order, i.e., the lowest priced,
ticket is featured first, on its web page.
The number of consumers who book travel tickets online is growing. But a
switch from off?line environment to online environment creates certain doubts
in the minds of consumers. Such doubts have been termed as perceived risks
in literature.
Also, the internet revolution has brought about significant changes in market
transparency, defined as the availability and accessibility of information to
market participants. For example, air travellers can use online travel agencies
to browse through hundreds of travel offers to their destination, compared to
typically few offers from a traditional travel agent or airline prior to the internet
era.
Generally, market transparency seems to benefit consumers because they are
able to better discern the product that best fits their needs at a better price.
However, there still is a large percentage of population who get their tickets
booked through the traditional queuing system.
The advent of e-ticket booking over the past couple of years has led to the
mushrooming of online travel agencies. These online service providers have
in tact come up with a wide variety of services for faster and more convenient
mode of ticket booking. They offer a host of services starting from booking
something as mundane as a train or flight ticket to something as exotic as a
holiday. They offer various packages which have the entire itinerary for the
proposed holiday. They even offer a convenient pick-up and drop service.
PG ? 919 .4. lllllllllllll|||||||||||||||||||I|l
With such a range of services being offered at yourfingertips, expectations are
that more and more number of travellers would start using such easy, fast and
convenient services as compared to the conventional booking process across
a reservation counter. Yet, we still observe long queues at the various reservation
counters. And, we also know that there are a number of people who use the
online services available to book their travel than through traditional travel
booking counters.
Srininandan Rao, CEO othoom.com, a travel portal that has been in existence
for the past three years whether he can look at a bigger customer base for his
travel booking business or look at an alternative e-business.
Questions:
1) What is the kind of research study that you can undertake for Mr. Rao ?
2) Formulate the research problem and the objectives of your study. Can you
suggest an alternative research approach that you can take ?
3) Develop a working hypothesis for your study.
This post was last modified on 28 January 2020