Download BU (Bangalore University) MBA 2nd Semester 2017 July Innovation Management Question Paper

Download BU (Bangalore University) MBA (Master of Business Administration) 2nd Semester 2017 July Innovation Management Question Paper

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II SemesteraM;B;A*.-,~?Begrnee Examinatioanuly 2017
(CBCS Scheme)
MANAGEMENT
Paper ? 2.7 grinnovation Management
Time: 3 Hours _ Max. Marks : '70
Instruction : AnsweraII the Sections.
SECTION ?A
Answerany five of the following questions. Each question carrie35 marks. (5x5=25)
1.
2.
Define innovation. Highlight the approaches to innovation.
Explain different sources of innovation.
What is multiple product options ? Discuss.
. What are the sources of financing for innovation ?
. What are the factors affecting the effectiveness of innovation ?
. State the characteristics of service innovation.
. Explain out of Box approach.
SECTION ? B
Answerany three of the following questions. Each question carries 10 marks. (3x10==30)
8.
9.
10.
11.
Briefly explain the different typology of innovation.
Explain the different components of intellectual property to protect innovation.
Explain the various sources from which innovations may be generated.
Discuss the sott methods of innovation management.
P.T.O.

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SECTION ? C
Compulsory Section : (1 x15=15)
12. You own a local service station. Your service station is located in a wealthy
neighborhood. Loyal customers like the friendly full service that you offer at your
business. Your station personally pumps petrol for the customers and Checks
the oil, washes car windows and checks tire pressure.
New franchise petrol stations are intercepting nearly 20 percent of your customers.
These service stations have incorporated popular fast food restaurants and petrol
pumps with credit card features that allow customers to pump and pay for their
petrol at the pump. .
Questions :
1) What changes will you make to attract more customers to your service station
and to compete with franchise service station ?
2) How will you recapture customers who have opted to take their business to
the convenient franchise stations ?
3) Describe the grand opening for your remodeled service station.