Download BU (Bangalore University) MBA 4th Semester 2018 July International Business Dynamics Question Paper

Download BU (Bangalore University) MBA (Master of Business Administration) 4th Semester 2018 July International Business Dynamics Question Paper

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IV Semester M. B. A. Degree. Examination, July 2018
(C808 Scheme)
MANAGEMENT
4.1 : International Business Dynamics
Time : 3 Hours I Max. Marks :.70
' ? SECTION- A
Answer any five questions from the following. questions. Each question carries
five marks , (5x5=25)
1.1What are the main drivers that induCe the occurrence of international business ?
2.! What are the chief differences between international Human Resources
Management and domestic Human Resources Management ?
3; What iysymeant by technology transfer ? What are the repercu?sions and
implications of technology transter on both the sender and- receiver ?
4. "T he changing world'order has impacted the conduct of international business".
Comment on this statement.
5. What are global strategic partnerships. 9 Citing suitable examples, discuss how
they have made international business thrive.
6. Discuss the different modes of entry into a new country of operations by an
international business .
7,4 Discuss giving reasons, some successful international businesSes. Why do?
some international businesses fail ? -
SECTION ? B
Answer any thtee questions from the following. Each question carries
ten marks. (3x10=30) _
8. What is Ineant by FDI ? What does India reqUiIe to attract more FDI ? Why
( does a country require FDI ? '
Qt Explain In detail about WTO and some international organisations that support
intemationa| trade. Which are the organisations that regulate foreign exchange ?
P.T.O.

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I 10. ?Regional economic cooperations range from the basic SAARC, then NAFTA, to
l the sophisticated European Union". Explain this statement using examples.
1 1 ./a) Briefly explain any two theories of internatiOnal trade and contemplate shortly
?on their relevance in modern day trade.
b) Explain the relevance of culture and its impact on the way international trade
is conducted.
SECTION ? C
This Section is compulsory. it cerries fifteen marks. (1x15=15)
12.. Amul is a company that manufactures products from milk. ?Butter girl" is the
famous characterthat has been featured since the 19603 and made Amul Butter
vety famous. '
Amul has recently begun manufacturing various varieties of chocolates, mostly
dark chocoiate.
Dark chocolate is supposed to be good for the health of the human heart.
You are supposed to founder on the following perspectives :
1) Determine an advertisement that can fit into the electronic social media as
well as the print media.
2) This advertisement should be in the form of a story.
3) ?Butter girl?, who is very easily identified as an Amul icon, should be at the
centre of the story and advertisement.
4) Position Amul?s dark chocolate as ?good for the health of the heart?.