Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BA 2020 March (Bachelor of Arts) 1st Sem 77263 Journalism And Mass Communication English Previous Question Paper
1 | M-77263 (S2)-2528
Roll No. Total No. of Pages : 03
Total No. of Questions : 09
Bachelor of Arts (Journalism and Mass Communication) (Sem.?1)
ENGLISH
Subject Code : UC/BTHU-103-19
M.Code : 77263
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.
SECTION-A
1. Answer briefly :
a) Define Knowledge Texts.
b) What is verbal communication?
c) List some features of personal communication.
d) What is close reading?
e) What should we bear in mind while making a pr?cis?
f) How do we analyze a text?
g) Differentiate between inter-personal and intra-personal communication?
h) What should we bear in mind while making notes?
i) Clarify the difference between written and oral communication.
j) Explain physical barriers to communication.
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1 | M-77263 (S2)-2528
Roll No. Total No. of Pages : 03
Total No. of Questions : 09
Bachelor of Arts (Journalism and Mass Communication) (Sem.?1)
ENGLISH
Subject Code : UC/BTHU-103-19
M.Code : 77263
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.
SECTION-A
1. Answer briefly :
a) Define Knowledge Texts.
b) What is verbal communication?
c) List some features of personal communication.
d) What is close reading?
e) What should we bear in mind while making a pr?cis?
f) How do we analyze a text?
g) Differentiate between inter-personal and intra-personal communication?
h) What should we bear in mind while making notes?
i) Clarify the difference between written and oral communication.
j) Explain physical barriers to communication.
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2 | M-77263 (S2)-2528
SECTION-B
2. Draft a report on a cultural event organized by your institution. Imagine details.
3. Explain strategies to overcome barriers to communication.
4. Summarize the following paragraph (about one third). Also suggest a suitable heading.
Newspapers sell because of news and editorial coverage but they get more revenue from
advertisements. News costs money, while advertisements fetch money. The economics of
modern newspapers is such that it cannot run by just selling news; it has to depend on
advertisements. The economics of newspaper publishing requires both subscribers who can
afford to buy newspapers and businessmen who can afford to advertise in it. The growth of
the press depends on both. Therefore, in newspaper management, neither aspect can be
neglected. Co-ordination among the various departments - editorial, circulation, advertising
and production - is very essential for effective and better management. The head of various
departments must be part of the management of a newspaper. They must be aware of the
goals set, policies and future plans of the management. They cannot afford to remain cut
off from the mainstream of management function. In addition, each department should
keep the other department managers informed of those of its activities that will be useful to
them. This is a vital aspect of newspaper management.
5. Translate the following passage into Hindi/Punjabi:
Care should be taken when submitting manuscripts to book publishers. A suitable publisher
should be chosen, by a study of his list of publications or an examination in the bookshops
of the type of books in which he specializes. It is a waste of time and money to send the
typescript of a novel to a publisher who publishes no fiction, or poetry to one who
publishes no verse, though all too often this is done. A preliminary letter is appreciated by
most publishers, and this should outline the nature and extent of the typescript and enquire
whether the publisher would be prepared to read it (writers have been known to send out
such letters of enquiry in duplicated form, an approach not calculated to stimulate a
publisher's interest). It is desirable to enclose the cost of return postage when submitting
the typescript and finally it must be understood that although every reasonable care is taken
of material in the publisher?s possession, responsibility cannot be accepted for any loss or
damage thereto.
6. Explain briefly various modes of communication.
SECTION-C
7. Explain the theories of communication.
8. Draft a business letter to HCL Computers Limited, Mumbai placing an order of computers
and printers required by your company. Invent necessary details.
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1 | M-77263 (S2)-2528
Roll No. Total No. of Pages : 03
Total No. of Questions : 09
Bachelor of Arts (Journalism and Mass Communication) (Sem.?1)
ENGLISH
Subject Code : UC/BTHU-103-19
M.Code : 77263
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.
SECTION-A
1. Answer briefly :
a) Define Knowledge Texts.
b) What is verbal communication?
c) List some features of personal communication.
d) What is close reading?
e) What should we bear in mind while making a pr?cis?
f) How do we analyze a text?
g) Differentiate between inter-personal and intra-personal communication?
h) What should we bear in mind while making notes?
i) Clarify the difference between written and oral communication.
j) Explain physical barriers to communication.
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2 | M-77263 (S2)-2528
SECTION-B
2. Draft a report on a cultural event organized by your institution. Imagine details.
3. Explain strategies to overcome barriers to communication.
4. Summarize the following paragraph (about one third). Also suggest a suitable heading.
Newspapers sell because of news and editorial coverage but they get more revenue from
advertisements. News costs money, while advertisements fetch money. The economics of
modern newspapers is such that it cannot run by just selling news; it has to depend on
advertisements. The economics of newspaper publishing requires both subscribers who can
afford to buy newspapers and businessmen who can afford to advertise in it. The growth of
the press depends on both. Therefore, in newspaper management, neither aspect can be
neglected. Co-ordination among the various departments - editorial, circulation, advertising
and production - is very essential for effective and better management. The head of various
departments must be part of the management of a newspaper. They must be aware of the
goals set, policies and future plans of the management. They cannot afford to remain cut
off from the mainstream of management function. In addition, each department should
keep the other department managers informed of those of its activities that will be useful to
them. This is a vital aspect of newspaper management.
5. Translate the following passage into Hindi/Punjabi:
Care should be taken when submitting manuscripts to book publishers. A suitable publisher
should be chosen, by a study of his list of publications or an examination in the bookshops
of the type of books in which he specializes. It is a waste of time and money to send the
typescript of a novel to a publisher who publishes no fiction, or poetry to one who
publishes no verse, though all too often this is done. A preliminary letter is appreciated by
most publishers, and this should outline the nature and extent of the typescript and enquire
whether the publisher would be prepared to read it (writers have been known to send out
such letters of enquiry in duplicated form, an approach not calculated to stimulate a
publisher's interest). It is desirable to enclose the cost of return postage when submitting
the typescript and finally it must be understood that although every reasonable care is taken
of material in the publisher?s possession, responsibility cannot be accepted for any loss or
damage thereto.
6. Explain briefly various modes of communication.
SECTION-C
7. Explain the theories of communication.
8. Draft a business letter to HCL Computers Limited, Mumbai placing an order of computers
and printers required by your company. Invent necessary details.
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3 | M-77263 (S2)-2528
9. Read the following passage carefully and answer the questions that follow :
A sanctuary may be defined as a place where Man is passive and the fest of Nature active.
Till quite recently, Nature had her own sanctuaries, where man either did not go at all or
went only as a tool- using animal in comparatively small numbers. But now, in this
machinery age, there is no place left where man cannot go with overwhelming forces at his
command. He can strangle to death all the nobler wild life in the world to-day. Tomorrow
he certainly will have done so, unless he exercises due foresight and self-control in the
mean time. There is not the slightest doubt that birds and mammals are now being killed off
much faster than they can breed. And it is always the largest and noblest forms of life that
suffer most. The whales and elephants, lions and eagles, go. The rats and flies, and all mean
parasites, remain. This is inevitable in certain cases. But it is wanton killing off that I am
speaking of to-night. Civilized man begins by destroying the very forms of wild life he
learns to appreciate most when he becomes still more civilized. The obvious remedy is to
begin conservation at an earlier stage, when it is easier and better in every way, by
enforcing laws for close seasons, game preserves, the selective protection of certain
species, and sanctuaries. I have just defined a sanctuary as a place where man is passive
and the rest of Nature active. But this general definition is too absolute for any special case.
The mere fact that man has to protect a sanctuary does away with his purely passive
attitude. Then, he can be beneficially active by destroying pests and parasites, like bot-flies
or mosquitoes, and by finding antidotes for diseases like the epidemic which periodically
kills off the rabbits and thus starves many of the carnivora to death. But, except in cases
where experiment has proved his intervention to be beneficial, the less he upsets the
balance of Nature the better, even when he tries to be an earthly Providence.
Questions :
a) How does the author define a sanctuary? What was the position till date?
b) Why man has to exercise due foresight?
c) What is the remedy suggested by the author?
d) What is the central idea of this passage?
e) Use the following in meaningful sentences: strangle, intervention.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 31 March 2020