Download JNTU-Hyderabad MBA 2nd Sem R17 2019 May 742AJ Supply Chain Management Question Paper

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Code No: 742AJ

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA II Semester Examinations, April/May-2019

SUPPLY CHAIN MANAGEMENT

Time: 3hours

Max.Marks:75

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Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

5×5 Marks = 25

1. Write a short note on competitive performance model. [5]

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2. Summarize the concept of based costing. [5]
3. Reframe the channel structure in logistics and supply chain relationship. [5]
4. Generalize the concept of customer relationship management. [5]
5. Assess the concept of global purchasing. [5]

PART - B

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5 × 10 Marks = 50

2. Demonstrate the customer profit. OR
3. Indicate the gaining competitive advantage through logistics and brief on focus areas in logistics and supply chain management. [10]

OR

4. Explain the significance of logistics in supply chain management and brief on models in logistics management. [10]

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5. Write a detailed note on line and brief on activity based costing. [10]

OR

6. Identifying logistics performance indicators and state the channel structures. [10]
7. Compute the Identifying logistics profitability analysis in logistics cost and performance. [10]

OR

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8. Explain in detail about the channel relationship in the logistics and supply chain relationship. [10]
9. Discuss in detail about pricing and revenue management and make a note on Bullwhip Effect. [10]

OR

10. Describe the internal supply chain management for effective CRM. [10]
11. Examine the views of global logistics in supply chain management and brief on global operations levels. [10]

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OR

12. Discuss the issue and challenges in global supply chain management and make a note on channels in global logistics. [10]

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