Download JNTU-Hyderabad MBA 2nd Sem R17 2019 May 742AJ Supply Chain Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 2nd Semester (Second Semester) R17 2019 May 742AJ Supply Chain Management Previous Question Paper

Code No: 742AJ
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, April/May-2019
SUPPLY CHAIN MANAGEMENT
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) Write a short note on competitive performance model. [5]
b) Summarize the concept of based costing. [5]
c) Reframe the channel structure in logistics and supply chain relationship. [5]
d) Generalize the concept of customer relationship management. [5]
e) Assess the concept of global purchasing. [5]

PART - B 5 ? 10 Marks = 50

2. Indicate the gaining competitive advantage through logistics and brief on focus areas in
supply chain management. [10]
OR
3. Explain the significance of logistics in supply chain management and brief on models in
logistics management. [10]

4. Write a detailed note on logistics and bottom line and brief on activity based costing.
[10]
OR
5. Demonstrate the customer profitability analysis in logistics cost and performance. [10]

6. Compute the Identifying logistics performance indicators and state the channel
structures. [10]
OR
7. Explain in detail about the channel relationship in the logistics and supply chain
relationship. [10]

8. Discuss in detail about pricing and revenue management and make a note on Bullwhip
Effect. [10]
OR
9. Describe the internal supply chain management for effective CRM. [10]

10. Examine the views of global logistics in supply chain management and brief on global
operations levels. [10]
OR
11. Discuss the issue and challenges in global supply chain management and make a note on
channels in global logistics. [10]

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R17

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