Download JNTUH MCA 5th Sem R15 2021 July-August 824BD Social Media Intelligence Question Paper

Download JNTUH (Jawaharlal nehru technological university) MCA (Master of Computer Applications) 5th Sem (Fifth Semester) Regulation-R15 2021 July-August 824BD Social Media Intelligence Previous Question Paper

R15

Code No: 824BD















2021

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MCA V Semester Examinations, July/August - 2021

SOCIAL MEDIA INTELLIGENCE

Time: 3Hours













Max.Marks:75

Answer any five questions

All questions carry equal marks

- - -



1.a)

What are implications for Social Media Intelligence? Explain.





b)

Can we trust the wisdom of crowds? Explain.









[7+8]


2.a)

Explain in detail about online echo chambers.











b)

Discuss about establishing links to performance metrics.





[7+8]


3.a)

Explain in detail about opinion formation in a social context.







b)

Discuss about intelligence dashboards.











[7+8]


4.a)

What motivates us to post? Explain.











b)

Discuss about the new influential and influence in e-commerce.



[7+8]


5.a)

Explain about casting a wide net.













b)

Discuss about understanding market structure.









[7+8]


6.a)

How does social context affect opinion expression? Explain.







b)

Describe creating an inviting environment.









[7+8]


7.a)

Explain about life cycle dynamics.











b)

Discuss about anecdotal referencing of social media comments.



[7+8]


8.

Explain the following:













a) A new paradigm for marketing research.
b) Geography no longer defines our communities.
c) Seeding strategies.













[5+5+5]





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