Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 1st Semester (First Semester) R17 2018 Jan 741AF Business Research Methodology Previous Question Paper
Code No: 741AF
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I Semester Examinations, January-2018
BUSINESS RESEARCH METHODOLOGY
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) How can a researcher handle the issue with reliability? [5]
b) What are major sources of gathering secondary data? Explain. [5]
c) What is the significance of hypothesis testing in managerial decision making? [5]
d) Differentiate between hierarchical clustering and non-hierarchical clustering. [5]
e) Briefly explain the challenges of the oral presentation. [5]
PART - B 5 ?10 Marks = 50
2. Identify the level of data measurement in the following examples. Explain the statistical
tests that can be for these measurement.
a) Preferred mode of payment (Cash, Net Banking, Credit Card)
b) Age (in completed years) ________________
c) Rank the order of preference for shopping clothes (Flipkart, Amazon, Myntra). [10]
OR
3. Explain the following terms
a) Hypothesis and Proposition
b) Predictor and Criterion variable
c) Applied and Basic research
d) Moderating and Mediating variable. [10]
4. What are the steps involved in the questionnaire design process? Explain briefly. Design
a sample questionnaire for understanding the ?Brand Switching? behaviour among
telecom consumers. [10]
OR
5. What is Research Design? What are the types of design available based on time
dimension and purpose of study? Explain with relevant case scenarios. [10]
6. Explain the following terms with suitable examples
a) Spurious Correlation
b) Cross Tabulation
c) Frequency Distribution
d) Type I and Type II error. [10]
OR
7. In a survey conducted among 45 respondents, data were obtained on Brand X about
usage, sex, awareness, attitude, preference, intention and loyalty towards the brand.
Usage coded on 3 points (1-light, 2-medium, 3-heavy), Sex as (1-female, 2-male) and
other variables were measured on 7-point scale (1-very unfavourable, 7-very
favourable). Interpret the tables and provide answers to the following questions.
R17
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
FirstRanker.com - FirstRanker's Choice
www.FirstRanker.com
Code No: 741AF
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I Semester Examinations, January-2018
BUSINESS RESEARCH METHODOLOGY
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) How can a researcher handle the issue with reliability? [5]
b) What are major sources of gathering secondary data? Explain. [5]
c) What is the significance of hypothesis testing in managerial decision making? [5]
d) Differentiate between hierarchical clustering and non-hierarchical clustering. [5]
e) Briefly explain the challenges of the oral presentation. [5]
PART - B 5 ?10 Marks = 50
2. Identify the level of data measurement in the following examples. Explain the statistical
tests that can be for these measurement.
a) Preferred mode of payment (Cash, Net Banking, Credit Card)
b) Age (in completed years) ________________
c) Rank the order of preference for shopping clothes (Flipkart, Amazon, Myntra). [10]
OR
3. Explain the following terms
a) Hypothesis and Proposition
b) Predictor and Criterion variable
c) Applied and Basic research
d) Moderating and Mediating variable. [10]
4. What are the steps involved in the questionnaire design process? Explain briefly. Design
a sample questionnaire for understanding the ?Brand Switching? behaviour among
telecom consumers. [10]
OR
5. What is Research Design? What are the types of design available based on time
dimension and purpose of study? Explain with relevant case scenarios. [10]
6. Explain the following terms with suitable examples
a) Spurious Correlation
b) Cross Tabulation
c) Frequency Distribution
d) Type I and Type II error. [10]
OR
7. In a survey conducted among 45 respondents, data were obtained on Brand X about
usage, sex, awareness, attitude, preference, intention and loyalty towards the brand.
Usage coded on 3 points (1-light, 2-medium, 3-heavy), Sex as (1-female, 2-male) and
other variables were measured on 7-point scale (1-very unfavourable, 7-very
favourable). Interpret the tables and provide answers to the following questions.
R17
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
www.FirstRanker.com
a) Interpret the results of the above table
b) Do male and female differ in their awareness, attitude and loyalty for Brand X. Justify
your answers based on the following table. [4+6]
8. A sample study conducted among 20 respondents captured the preference for sneakers
on a 7-point scale (1-not preferred, 7-greatly preferred). The respondents were also
asked to evaluate the sneakers based on three characteristics (comfort, style and
durability) on 7-point scale (1-poor, 7-excellent). Interpret the following table and
provide answers to the following questions.
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
FirstRanker.com - FirstRanker's Choice
www.FirstRanker.com
Code No: 741AF
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA I Semester Examinations, January-2018
BUSINESS RESEARCH METHODOLOGY
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) How can a researcher handle the issue with reliability? [5]
b) What are major sources of gathering secondary data? Explain. [5]
c) What is the significance of hypothesis testing in managerial decision making? [5]
d) Differentiate between hierarchical clustering and non-hierarchical clustering. [5]
e) Briefly explain the challenges of the oral presentation. [5]
PART - B 5 ?10 Marks = 50
2. Identify the level of data measurement in the following examples. Explain the statistical
tests that can be for these measurement.
a) Preferred mode of payment (Cash, Net Banking, Credit Card)
b) Age (in completed years) ________________
c) Rank the order of preference for shopping clothes (Flipkart, Amazon, Myntra). [10]
OR
3. Explain the following terms
a) Hypothesis and Proposition
b) Predictor and Criterion variable
c) Applied and Basic research
d) Moderating and Mediating variable. [10]
4. What are the steps involved in the questionnaire design process? Explain briefly. Design
a sample questionnaire for understanding the ?Brand Switching? behaviour among
telecom consumers. [10]
OR
5. What is Research Design? What are the types of design available based on time
dimension and purpose of study? Explain with relevant case scenarios. [10]
6. Explain the following terms with suitable examples
a) Spurious Correlation
b) Cross Tabulation
c) Frequency Distribution
d) Type I and Type II error. [10]
OR
7. In a survey conducted among 45 respondents, data were obtained on Brand X about
usage, sex, awareness, attitude, preference, intention and loyalty towards the brand.
Usage coded on 3 points (1-light, 2-medium, 3-heavy), Sex as (1-female, 2-male) and
other variables were measured on 7-point scale (1-very unfavourable, 7-very
favourable). Interpret the tables and provide answers to the following questions.
R17
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
www.FirstRanker.com
a) Interpret the results of the above table
b) Do male and female differ in their awareness, attitude and loyalty for Brand X. Justify
your answers based on the following table. [4+6]
8. A sample study conducted among 20 respondents captured the preference for sneakers
on a 7-point scale (1-not preferred, 7-greatly preferred). The respondents were also
asked to evaluate the sneakers based on three characteristics (comfort, style and
durability) on 7-point scale (1-poor, 7-excellent). Interpret the following table and
provide answers to the following questions.
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
www.FirstRanker.com
a) What is the significance of ?R Square? statistic in Model summary?
b) What is the impact of the three independent variables on the dependent variable?
c) Is the regression relationship significant? [4+4+2]
OR
9.a) What are the steps in performing cluster analysis?
b) Under what circumstances a researcher should apply cluster analysis. [5+5]
10. What type of report would you suggest for the following cases?
a) The regional manager has asked you to prepare a forecast of promotional budget
requirements for your region for the upcoming FY.
b) The Department of Women and Child Health has allotted a grant to study the
relationship between dengue awareness campaigns and subsequent improvement in
healthcare of a particular locality. [5+5]
OR
11. Explain with suitable example the appropriate way of presenting tables and graphs in the
research report. [10]
--ooOoo--
www.FirstRanker.com www.FirstRanker.com
www.FirstRanker.com
FirstRanker.com - FirstRanker's Choice
This post was last modified on 23 October 2020